This report covers the data and analysis gathered for the month of December 2017 and carefully analyze to provide the company status report for the whole Ashok group of companies, the developments and expansion made, objectives and management commitment to all its clients.

It further aims to provide the wholistic overview of the company’s performance including the financial aspect which may be of interest to our potential clients.
As of December 31, 2017, ASHOK GROUP have 6 subsidiary companies as follows:

ASHOK GROUP activities are mainly focus on providing the following:


  •  Technology solutions;
  • Web-design and maintenance;
  • Clients support;
  • Back office support;
  • Other business process outsourcing;
  • Rental of office facilities;
  • Arrangement of venue for training, seminar, and other events organized by clients;
  • Event organizing;
  • Conduct of training and seminars for financial literacy and management;
  • Foreign exchange;
  • Money changer;
  • Pawnshop


  • Distribution of food, cosmetics, beverages and other products either offline or online;



Ashoktech is engaged in providing technology solutions, clients support, design of websites, maintenance and back-up of websites, creation of motion and non-motion graphic pictures, provides business marketing and advertising assistance and solutions to clients, offer rental of office facilities and arrangement of venue for events conducted by clients, and performs other business process outsource activities which the clients require.

The company commenced its business operation on October 2016 and it can be said that the same is performing well, after further expansion and developments undertaken by the company for a short period of time.

The company is a certified ISO 9001:2015 accredited by SGS for the Quality Management System (QMS) of the company.

On October 2016, the company started to provide its Technology and back office support services to its first client-ASHOK CAPITAL located in Vanuatu and as of December 31, 2017, ASHOKTECH caters its services to additional 2 clients such as FINWAZE Singapore and ETHOS Philippines. See the following graph as to the number of clients:

ASHOKTECH clients as of December 2017 are as follows:

The following table provides the list of on-going projects attended by the company as of December 30, 2017:

Ashoktech becomes certified ISO 9001: 2015 on March 2017 by SGS Philippines. The management strives to continuously provide an excellent quality of services to all its clients to meet customer requirements and ensure clients satisfaction. ASHOKTECH ensures compliance of the International Standard requirements, statutory regulations and management commitment.

The company is presently occupying a 107 sqm office space located at Galleria Corporate Center, Ortigas Avenue, Quezon City.

The Management provides complete I.T. equipment and facilities to ensure its commitment and satisfy its customer requirements.

ASHOKTECH further expands its services by registering with the Securities and Exchange Commission additional business purpose, to engage in providing training and seminar on financial literacy for its clients, in partnership with Finwaze PTE. LTD., Singapore.


Ashoktech also opens its extension office in Cebu. This area is also one of the fastest developing cities in the country and a business hub for many entrepreneurs.
The company officially launched its business in Cebu on October 2017.
The company is operating mainly to provide its business process outsource, training facilities and arrangement of venue and other support services for clients of ASHOKTECH.


ETHOS was registered with the Securities and Exchange Commission on July 2017 and officially commenced its business on September 2017.
The company is engaged in distribution of food, cosmetics and beverages products all over the Philippines. Its products are marketed through its website online and through offline distribution.
The company is committed to create millionaires. It introduces a distribution system which is uniquely analyzed to ensure its effectivity and quality control of the products distributed to the end consumers.
ETHOS created its brand called ‘ASHOK” which is derived from founder of ASHOK group of companies-MR. MATHEW ASHOK KUMAR.
ETHOS is committed to provide natural products and with health benefits to consumers.


The company also started to open its first ethos store in Cebu which also introduces the distribution system of the company in the said place.
ETHOS Cebu caters its product distribution to all interested and qualified Cebuanos. Cebu has a first class highly urbanized city located in Central Visayas region, comprising Cebu Island and more than 150 smaller surrounding islands and islets. Cebu has around 1 million of population and surrounded by big universities and colleges.


With the amount of PHP 5,000.00 one can become a distributor of the company. This amount does not simply represent the membership fee. ETHOS shall provide its selected products worth 4,500.00 at its retail price and the remaining 500.00 shall be utilized for ID card of the member and ETHOS bag with the product brochures.
From being a Distributor member, one may have the possibilities of becoming an owner of his/her own Ethos store, upon qualifying the million-dollar club of the company, by reaching a sale of Php 5,000,000.00 or Billion Dollar Club by reaching the sale of Php 25,000,000.00 which shall entitle a member to establish another Ethos Store with the start-up cost charge to the company.

As of December 2017, ETHOS was able to qualify 53 Distributors who may also introduce additional distributors for the company.


  • Coffee
  • Juices
  • Facial toner
  • Facial moisturizer
  • Lipstick
  • Lotion
  • Perfume
  • Soap
  • Sunblock
  • Whitening cream
  • Shampoo


[] was launched on October 2017 and it is effectively working for online buyers. It also allows interested individual to become a distributor, by simply clicking distributor’s portal and proceed to fill out the information requested.


Ethos Singapore was officially registered under the laws of Singapore on September 2017. It is the counterpart of ETHOS Philippines which also provides products distribution in the said country.
As planned, ETHOS products supplied by Philippine Manufacturer shall be imported to ETHOS Singapore which shall be marketed thereto, online and via Ethos Store, to be set-up in different cities in Singapore after feasibilities studies is carried out.
ETHOS Singapore is not yet operating but the same is duly registered and compliant with statutory rule and regulations of Singapore.


Campaign: Brand Awareness
Marketing Objective: To increase brand awareness for Ethos.

Results and Analysis

The graph shows the campaign of Brand Awareness that was run from November 16 to November 20. The campaign reached 61,338 people and earned a total result of 3,760; the total cost incurred was ₱700 reaching a result rate of 4.90%.



The graph reveals the age distribution between men and women, showing the percentage of link

clicks and reach of the campaign for Brand Awareness. Out of the total Estimated Ad Recall Lift, 82% are men wherein 37% are ages 18-24; 25% are ages 25-34; 10% are ages 35-44; 4% are ages 45-54; 3% are ages 65+; 2% are ages 55-64.

On the other hand, 18% of total Estimated Ad Recall Lift are women where in 9% are ages 18-24; 2% are ages 25-34; 2% are ages 45-54; 2% are ages 55-64; 1% are ages 35-54 and another 1% ages 65+

Moreover, the campaign reached 61,338 people wherein 82% are men and 18% are women. In addition, out of the 82% men, 37% are ages 18-24; 25% are ages 25-34; 10% are ages 35-44; 4% are ages 45-54; and another 3% are ages 65+; and lastly 2% are ages 55-64.

While 18% of that total reach are women, 9% are ages 18-24; 2% are age 25-34; 2% are ages 35-44; 1% are ages 45-54 and another 1% are ages 55-64; and lastly 1% are ages 65+.


  • The campaign gained more results on November 19
  • 82% of the campaign reach were male wherein 37% are ages 18-24
  • The remaining percentage of the total reach were women, in which 9% are ages 18-24
  • Results and reach are higher with men compared with women


Shepherd registration with the Securities and Exchange Commission is still on process as of December 31, 2017.

The management intention is to officially launch the opening of the company beginning of 2018.
The company shall engage in the business of:

  • Foreign exchange or money changer;
  • Remittance center;
  • Pawnshop.

Shepherd first office center is planned to be placed in Ortigas, Quezon City.
It will mainly focus on assisting Overseas Filipino Workers in foreign exchange and in sending money remittances to their love ones in Philippines.
It is the mission of the company to provide fast but reliable, credible and honest services to all customers who trust to utilize the money changer and foreign exchange facilities of the company and ensure transparency of its work to satisfy customer’s expectations.

The company values its customers and it is committed to ensure that their trust is well protected.
Shepherd guarantees the honesty and efficiency of our company representatives and take great care, vigilance and diligence of the money remittances of our customer and ensure that the same is process timely and receive faster by the intended and proper recipient and ensure proper forex transactions in line with the applicable laws, rules and regulations.


The company is registered under the laws of Vanuatu and it is a licensed broker/dealer for foreign exchange trading.
The company is conducting its business all over ASIA.
ASHOK CAPITAL is operating its business through its partner, SHANGXI YA-China. It introduces foreign exchange trading in China and other parts of ASIA.
The following graph shows the frequency of trading transactions of the company from January to December 31, 2017.
The graph shows highly considerable number of depositing transactions from interested clients. This simply indicates that foreign exchange trading is becoming more of interest to investors.

The graph below shows that during the month of March 2017 a considerable number of transactions were recorded in terms of amount in USD. Although if compared to the above graph the most the number of transactions occurred during of May and September 2017.

The company ensures legal compliance of the statutory requirements imposed by the Government of Vanuatu.
ASHOK CAPITAL assures its clients of the management commitment to continuously provide quality of service, reliability and trustworthiness of its business dealings, without defrauding any single clients, by complying not only the requirements of the applicable laws as well as the fulfillment of its commitment to clients and the satisfaction of their expectations.
The company ensures transparency, timely and accuracy of its business transactions towards clients’ requirements. With the company’s highly reliable platform, the clients are able to manage their own accounts and monitor the same.
ASHOK CAPITAL also ensures customer care and provides 24 hours customer service personnel who shall attend for the concerns or need of its clients. With this, the company outsourced the services of service providing company to assure timely and accurate response to client’s concerns.

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